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I am that kind of a person, who is always curious about a lot of small things. I can definitely live without knowing why this works like this and why that works like that:0 But I think, having an inquiring mind helps you to be all-rounded educated and understand how the world and things around it work;)
According to my point of view, fashion is sort of a science. People create rules, which you have to study and follow. For example, Christian Louboutin brought back high-heel shoes (12 cm) into fashion in the 1990s and 2000s. At the same time he created another type of shoes, which are now the most desirable shoes among girls and women. Today Louboutin's shoes are known as 'sammy red-bottoms'. The company has topped the Luxury Institute's annual Luxury Brand Status Index (LBSI) as the Most Prestigious Women's Shoes for three years: 2007, 2008, and 2009.
What the most interesting is that Louboutin's red-bottom color code is registered, therefore he has taken out a patent for red-bottom color shoes.
In 2011 Christian Louboutin company brought an action against Yves Saint Laurent, because YSL had also produced shoes with red soles. In 2012 Louboutin received the exclusive right to use red on the bottom on condition the outer portion of the shoe is any color besides red. However, YSL got the right to sell its shoes with red soles as long as the whole shoe is red.
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| YSL vs Louboutin |
Why the sole is red!? According to some resources, Christian Louboutin was asked to decorate some shoes from the new collection. He could not find any proper accessorize to brighten up the shoes. However, he found a small bottle of red nail polish on the desk of his secretary. As a result he just colored the bottom of the shoes by red nail polish. And now he sells the most desirable shoes!
Red Bottoms shoes is such a wonderful shoes! I need one pair in my life! http://www.misrecaos.com/red-bottom-shoes/
ReplyDeleteI believe they're trademarked, not patented
ReplyDelete