16 Mar 2013

The “tough rough” style Diesel and G-Star represent

Up until the mid 20th century jeans were treated almost exclusively as workwear apparel, and not at all has anything to do with fashionable clothing. Nowadays, the word “jeans” turns most peoples’ minds to fashion, shopping, comfort and brand names. Moreover, once jeans became accepted as part of the mainstream fashion, things took off to the point where one can spend up to $1000 and more for one pair of jeans.

We will yet refer to raw denim and jeans pioneers in the coming posts. Today, though, our attention is focused on two fashion labels; Diesel and G-Star RAW, which became the part of the urban fashion being famous with their creative, artistic, rough and ultracool looks and edgy style. 

Both of the labels started as jeans and workwear apparel brand and, the fact that denim is still very present in every season, they are not perceived as only jeans making anymore. They revolutionized the concept of jeans by offering differentiating cut and style with many details, which they successfully combine with matching "rough and tough" outfits, accessories and footwear.

They successfully combine the concepts of youth, happiness, carelessness, hedonism, fun, sex, imagination, rough and fearless personality etc, in one concept.
Diesel and G-star Raw apparel has become the inseparable part of the mix and match outfits for fashion conscious people; celebrities, hipsters, fashionistas and simply stylish people.

And to finish our post of the day, we offer 2 outfits from us!

We will keep you posted!



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