9 May 2013

Why the Tiffany color is blue?!

Have you ever wondered why Tiffany blue is blue?!
I have done some research ;) and found out a lot of interesting things about Tiffany & Co. 

So there is my small summary: 

Everything began in New York in 1837. Charles Lewis Tiffany and John F.Young opened a small shop with a budget of $1000. Broadway was chosen as a location for the shop due to the variety of goods: the shop offered "fancy goods", including costume jewelry. After almost 10 years they started selling real jewelry. By that time the range of goods become quite big that they were able to compete and, therefore to increase the income.

The image of the company was gradually becoming more and more popular. In 1878 Tiffany won the gold medal for jewelry and grand prize for silverware at the Paris Exposition. From that moment Tiffany's history took place in Europe. Basically, year 1878 was fateful, not only because of the European recognition, but also the launch of Tiffany & Co.'s Blue Book catalogue. The cover of the book was in the shade of blue, which is now known as Tiffany Blue. According to some suppositions, this color (some say 'forget-me-not blue' and 'robin's egg blue') was picked out because of the popularity of turquoise gemstones in the 19th century. In addition to it, Victorian brides tended to give their attendants a brooch set with turquoise then to keep it as a memory of the event. 

Photos via Tiffany & Co. 
Another distinctive feature of Tiffany is Tiffany Blue Box. The Blue Box was a center of the new concept: 'boxes could only be acquired with a Tiffany purchase'. According to the New York Sun " Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer, he will only give it to you. And that is one of his boxes".

The color has become really iconic. Tiffany Blue is used as a color for jeans, dress, jacket, nail polish, and even Converse has created shoes in Tiffany Blue! 

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