17 Apr 2013

Not just jeans

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The story of jeans traces back to the city of Genoa, Italy. Called  "jean" or "jeane" it didn't emerge to the US up until the end of the 19th century, where it got its popularity.  At first jeans were merely sturdy trousers, so to say "overalls' worn only by the factory workers and miners and were far behind their present status as  "the best-selling garment of all time". 

Jeans are now universal among everyone from fashion-conscious to motorcyclists, grown-up women to little kids, rich or poor. After James Dean popularized them in the movie Rebel Without a Cause wearing jeans became a symbol of youth rebellion during the 1950's. Because of this, they were sometimes banned in theaters, restaurants and schools. Nevertheless, that was the start of the "jeans hight". They became big in the cult of the hippies and rockers in the 1960's and 70's, the label-obsessed yuppies and rappers of the 1980's and 90's. 

Once jeans became accepted as part of the mainstream fashion apparel and inseparable part of everyone's wardrobe, things took of to the point where one can spend up to $10000 for one pair of jeans. Moreover, jeans are not perceived as merely pair of comfortable trousers any more. The jeans concept has been successfully revolutionized by brands like Levi's, Lee, Wrangler, Diesel, G-Star RAW and etc. by offering differentiating cut and style with many details and in different forms. 

The photos are taken accordingly from www.vivienofholloway.com, www.spareroom.co.nz,  www.levis.com, www.g-star.com, www.diesel.com

We are keeping you posted!


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